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Featured Research

Our reports help you grow your business the right way in the rapidly changing consumer economy.

The Mass Market Audience Report


General audiences gravitate towards brands with accessible products that provide wide-ranging value. If the product adds some marginal value—it’s a cheaper alternative or improves the experience—it has a solid chance of succeeding. Thinking of consumers as one large group changes the strategy…

The Niche Audience Report


Even the most seemingly revolutionary products can fail without an engaged audience. According to Harvard Business Review, American families repeatedly buy the same 150 items for their household needs. Getting shoppers to consider a new product is difficult. Even well-known names like Apple, Nike…

The Rental Economy Report


The move towards sharing and using instead of direct ownership is often called the Sharing Economy. People are increasingly comfortable using items that others have used before. Specifically for younger populations, owning seems like an expensive burden they don’t want to take on when they can just…